Brand Legendary Blogs

Strategy. Branding. Mobile.

Facebook is Done with Free Marketing

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Facebook and its popular Pages platform have been a cornerstone of most companies’ social-media marketing strategies for years. But if the brands, organizations and celebrities that use Pages want to continue to reach Facebook’s 1.23 billion monthly users in the future, they’re going to have to pay up. Over the past several months, Facebook has […]

The Los Angeles Lakers; Very well positioned for future success.

The Los Angeles Lakers

As of late, it seems any news regarding the Los Angeles Lakers, be it Dwight Howard, Kobe Bryant, or otherwise is full of negativity. The overwhelming opinion on the organization is doom and gloom with no end in sight, not even a glimpse of light in always sunny L.A.. The always arguable, Kobe ‘loyalty’ extension […]

Leadership Skills – Are you a Leader?

Leadership with BL

What inspires you to be the best at your job, regardless of title or level, or even size of company you work for? Forbes released a poll in February, 2014 in which respondents (sitting CEO’s) ranked the top 10 skills needed for effective leadership. Following are the results in descending order of importance: 1. Adaptability […]

How Steve Jobs Changed the World

Young Steve Jobs

Today marks the three-year anniversary of Steve Jobs’ death, but his legacy will live on for decades to come. Jobs would have been 59 today and it is impossible to overstate the impact his work had not only on the world of technology, but on the world as a whole. Here is a list published […]

Betting on Bitcoin

bitcoin

Bitcoin has Venture Capitalists in Silicon Valley working overtime. VC’s at the top firms are betting heavily on bitcoin by making big investments in entrepreneurs and companies that are building on top of Bitcoin. Literally. Ben Horowitz of Andreessen Horowitz and Felix Salmon made a wager on Bitcoin. The bet is simple. In January, 2019 […]

How Social Media Will Change the Olympics

Sochi Social Media Infograph

Every athlete involved in the Olympic Games, be it summer or winter, is trying to push the limit in their respective sport. As our athletes are attempting to break records, the media and broadcasters are looking to break new ground as well. As the world gathers to celebrate the winter games, social media is connecting […]

Troy43 Mobile App

Troy43 Mobile BW

In the fall of 2012, Brand Legendary in conjunction with Troy Polamalu launched the Troy43 mobile app for Google’s Android Market and Apple’s App Store. Unique for an athlete to have his own mobile app, Brand Legendary looked to create a mobile community for Troy Polamalu’s passionate fan base. Troy Polamalu was drafted in the […]

Streetball Official Mobile App

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A property of Brand Legendary, Streetball.com launched in 2007, providing a place for athletes, artists and fans of the basketball and hip-hop lifestyle to watch videos, find events, interact and more. The popular community website has received more than 345,000 unique visitors and 1,950,000 page views a month, making Streetball.com one of the largest basketball […]

E-Commerce Sales Continue to Grow

Internet Market Penetration Research Report 2014

The retail industry is separated into two specific categories; online sales vs brick and mortar sales or so we thought. Analysts talked about how traffic to brick-and-mortar stores was well below expectations, and that these retailers were forced to discount tremendously to drive sales. Other analysts talked about how an enormous late surge in packages […]